Hi, my iPhone has basically stopped working. It's incredibly slow, my camera won't even open, and I just need a replacement at this point. I've had it.
— Sarah, walking onto the floor
Stage 1
What's your first move?
Sarah has just walked up. She wants a replacement. You have 60 seconds.
A
Check Coverage
"I'm sorry to hear that. Let me pull up your device and check your AppleCare coverage so we can get you sorted."
B
Ask About Timeline
"That sounds really frustrating — especially the camera. When did this start? Was it sudden or gradual?"
C
Run Diagnostics
"Let me run a quick diagnostic on your device to see what's happening under the hood."
Your Choice
Option ? — ?
What This Reveals
Stage 2
What do you do next?
Your Choice
Option ? — ?
What This Reveals
Stage 3
Time to commit.
Your Choice
Option ? — ?
What This Reveals
THE OPTIMAL PATH
What happens when you ask the right questions
Minute 0–1 — The Opening Question
"When did this start?"
Sarah: "About three weeks ago — after a photography trip to New Zealand"
You now have a TIMELINE and a TRIGGER
This single question eliminated hardware as the likely cause
"Continually asking why and why not, exploring perspectives other than your own."
Minute 1–2 — Following the Thread
"Are your other Apple devices affected too?"
Sarah: "Actually yes — my Mac has the spinning wheel, iPad is sluggish"
You now know it's ECOSYSTEM-WIDE → definitely not a hardware issue
One iPhone problem just became a three-device diagnosis
"Truly knowing people carries you beyond the immediate task."
Minute 2–5 — The Diagnosis
Check iCloud settings → 200GB plan, 198GB used
4,000+ RAW photos from the trip pushed iCloud over the limit
All three devices fighting to sync with no space left
Camera won't open = literally no room to write a new file
Root cause identified: account-level storage, not device-level failure
"Uncovers root causes to difficult problems."
Minute 5–12 — The Fix
Upgrade iCloud: 200GB → 2TB ($16.99/mo → only $6.50 more per month)
Enable "Optimise Storage" on iPhone, Mac, and iPad
Full-res photos stay in iCloud; lighter versions on each device
Sync queue begins clearing immediately
Show Sarah how to monitor sync progress in Settings
"Getting to the heart of the matter."
Minute 12–15 — The Result
Camera app opens instantly
iPhone storage drops to 89GB as optimised versions replace originals
Sarah: "Wait — my Mac will fix itself too?"
"Already is. Give it a few hours."
Sarah leaves understanding her ecosystem for the first time
One question gave us a timeline, a trigger, and eliminated hardware as the likely cause.
Continually asking why and why not. The right questions accurately analyse the situation.
"Are your other devices affected?"
One device became three. One iPhone problem became an ecosystem diagnosis.
Getting things done requires knowing who else to involve. Acquire data from multiple and diverse sources when solving problems.
"What's your iCloud plan?"
The bottleneck wasn't the device — it was the account.
An unrelenting drive to get to the heart of the matter. Consider all relevant factors before acting.
"The system is your toolkit. The customer's story is your compass. Stay curious enough to ask. Fight for excellence enough to not accept the easy answer. Obsess over the experience enough to solve what's real."